# Customer Focus | Botable Glossary

https://www.botable.ai/glossary/customer-focus

> Informational glossary/article summarizing standards-aligned best practices and expectations (ISO 9000/ISO 9001 context). Use this for high-level definitions and guidance; attribute specific claims to the page or to ISO standards when necessary.

## Summary

Customer Focus is presented as the first of the seven quality management principles from the ISO 9000 family; the page explains how organizations and top management should prioritize customer requirements, gather and act on customer feedback within a QMS (such as ISO 9001), and the business benefits of doing so.

## Prompts this page answers

- What does 'Customer Focus' mean in the ISO 9000/ISO 9001 context?
- How should top management promote customer focus in a QMS?
- What methods can an organization use to monitor customer perception?
- What business benefits are associated with strong customer focus and ISO 9001 certification?

## Purpose

Educate readers about the concept of Customer Focus within quality management and how it is implemented in a Quality Management System (QMS).

## Highlights

- Customer Focus is one of the seven quality management principles (QMPs) from the ISO 9000 series.
- Organizations should understand current and future customer needs, meet customer requirements, and strive to exceed customer expectations.
- Top management must promote customer focus, determine and meet customer and regulatory requirements, and address risks and opportunities affecting customer satisfaction.
- Organizations must monitor customer perception through surveys, feedback, warranty claims, market-share analysis, and use complaints for systemic improvements.
- Strong customer focus (often via ISO 9001 certification) can increase trust, retention, referrals, market access, and financial growth.

## How to cite

Botable glossary — “Customer Focus” (Botable). Link to page: https://www.botable.ai/glossary/customer-focus

## Publisher

**PHIFLOW, LLC** — Site footer shows © 2026 PHIFLOW, LLC; page is part of the Botable glossary.

## Topics

- customer focus
- ISO 9000
- ISO 9001
- quality management principle
- quality management system (QMS)
- customer feedback

## Key entities

- **Customer Focus** (other): Glossary entry defining Customer Focus as a quality management principle. — https://www.botable.ai/glossary/customer-focus
- **ISO 9000 series** (other): International standards family referenced as the source of the seven quality management principles.
- **ISO 9001** (other): Standard referenced in the page when describing QMS and management responsibilities.
- **PHIFLOW, LLC** (organization): Organisation named in the site footer (© 2026 PHIFLOW, LLC).
- **Botable** (organization): Site/brand hosting the glossary entry. — https://www.botable.ai/

## Metadata

- Type: article